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Print Advertising with Xlibris

Tangible, memorable, tried-and-tested. When it comes to promoting your book, you can’t go wrong with print ads. Find out how this service can help you in your book marketing efforts by viewing the infographic or reading the transcript below.

GET AD SPACE IN PRINT PUBLICATIONS

Even in this digital age, millions of people still skim through the pages of print publications—and your potential readers might be among them.
If you're looking for a tried-and-tested, reliable approach to promoting your book, consider adding print ads to supplement your marketing strategy.


WHAT CAN YOU DO WITH PRINT ADVERTISING?

  • Put your book in front of an already captive audience that loves to read.
  • Print publications ads offer tangibility that other platforms don't have.
  • Your audience is more likely to be focused than those multitasking on the web, thus giving you a higher ad recall.
  • Target specific markets with proper placement, which can allow you to effectively reach a particular demographic.

HOW EFFECTIVE IS PRINT ADVERTISING?

  • 54% of UK consumers pay more attention to advertising when reading print magazines.
  • 81% of people have purchased a product or visited a place after reading about it in a magazine.
  • 58% of consumers trust magazine ads.
  • 25% of brands from around the world still use print ads to acquire new customers.

READY TO START YOUR OWN PRINT AD CAMPAIGN?

Here at Xlibris, we can help you get ad placements in established and well-respected print publications such as:

Granta Magazine

Literary Review

The Guardian Weekly

The New York Review of Books

Readership: 19,000+

Readership: 45,000+

Readership: 67,000

Circulation: over 135,000

UK circulation: 11,000

Audience: Literary Review readers purchase on average 25 books a year each

Audience: Readers, book buyers, and authors from over 180 countries

Audience: Readers and book buyers

The London Review of Books

Reader’s Digest UK

Publisher’s Weekly

Los Angeles Times (Sunday)

Readership: over 145,000

Readership: 700,000

Readership: 68,000

Readership: 2.4 million

Circulation: over 67,000

Circulation: 100,000

Website visitors: 8.3 million

Circulation: 809,000

Audience: Readers and book buyers across the UK and the globe

Audience: Readers over the age of 50 in the UK

Audience: Readers, book buyers librarians, agents

Website visitors: 36.9 million


Want to learn more about advertising on other publications? Browse our other print ad services here.

Sources:
TriVision,'http://www.trivisioncreative.com/3-reasons-why-print-advertising-isnt-dead/'
Book Business,'http://www.bookbusinessmag.com/post/10-advantages-advertising-books-print-media/ '
Print Power,'http://www.printpower.eu/Print-Media-Facts'
MarketingCharts,'http://www.marketingcharts.com/traditional/trust-in-advertising-whos-got-it-and-for-what-formats-59710/'
Target Marketing,'http://www.targetmarketingmag.com/article/2016-customer-acquisition-retention-and-the-best-roi/'
5 Advantages of Print Advertising, 'http://blog.realmatch.com/trade-publishers/5-advantages-print-advertising/'
Literacy and Learning 2015, ‘http://www.twosides.info/download/Press-Release-Literacy-and-Learning.pdf