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Internet-Based Marketing

PUBLICITY MARKETING

Publicity marketing is all about targeting the media to spread the word about your published book. You need to reach out to respected local and national media outlets with a compelling newsworthy write-up encouraging them to read and write about your book. Xlibris has a team of experienced professionals to help you, and your book, gain the publicity and media buzz that you deserve.

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The Newswire

Announce the release of your book to over 6,400 targets online—accessible from all over the world.

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Press Release Campaign

A compelling way to create media awareness and gain media exposure.

Publicity Campaigns

Our publicity campaigns have been designed in partnership with LAVIDGE, an award-winning advertising and publicity agency, to make sure there’s a campaign right for you and your message. We’re here to help you get the word out about your work. See what we have to offer.

  • Publicity News Release

    A professional publicist will work with you to craft a press release that highlights your unique story and presents it in a compelling way to a wide range of media.

  • Social Media Coach

    Learn from the best. With the Social Media Coach campaign, you will be paired with a social media publicist who will devote their time to helping you learn, understand, plan for, and launch your social media efforts. During this six-week campaign, you’ll have weekly guided training sessions with your publicist and will develop a strategy plan so you can establish and grow your online presence.

  • Publicity

    You’ll work with a literary publicist to shape, launch, and execute a 6-week publicity campaign to promote your book and get the word out. After reading your book, your publicist will craft a personalized Strategic Plan to guide the rest of the campaign, recommending the best publicity path for you and implementing a strategy tailored to your specific needs.

  • Publicity Plus

    You’ll work with a literary publicist to shape, launch, and execute a 12-week publicity campaign to promote your book and get the word out. After reading your book, your publicist will craft a personalized Strategic Plan to guide the rest of the campaign, recommending the best publicity path for you and implementing a strategy tailored to your specific needs.